I went looking for YouTube videos demonstrating bra fitting. I found three that represent a range: production quality, style, quality of information, audience reach, and degree of viewer engagement (that is, degree of my engagement).
First is a 15-minute video of a bra fitter, shot in what looks like a stockroom. Everything looks jury-rigged, from the fitting room curtain to the mis-spelled signs. The model is a full-breasted young woman, which is a red flag: such women are not representative of women on the whole. Yes, she is a bit large, and so harder to fit, but firm, so easier. I watched the presentation with suspicion: the first bra was such a weird fit, the fitter was male…so I wasn’t sure where I had strayed. However, after a while the fitter engaged my attention: the commentary as it pertained to fitting was spot on. The third and fourth bras modelled were fabulous, and beautifully fit. However, the singing and then dancing around with the giant breast was just creepy.
The second video is a sales pitch for a ‘new’ popular bra. It was immediately annoying: cheap set and a phony presenter. Five women parade out in high heels and shortie robes, all young. Again, just not representative of the real world. Of course this bra works for them! To their credit though, the problem bra fits modelled (the ‘before’ shots) looked quite genuine. This gave the presentation an unexpected dimension of authenticity, from my point of view. However, the biggest size represented is 38, and the presenter claimed that that covered ‘women of all sizes’. Huh. Not at all.
The third video is a simple makeover by Playtex. The subject of the makeover is a woman who is a difficult fit in the breasts, and probably a 42. That’s more like it. The piece is a pleasant before-and-after, with a few personal details thrown in. It came across as completely authentic.
Of the three, the first was most engaging from a professional point of view. Though a bit weird and tasteless in parts, the fitter relayed expertise and commitment to his product.
I suppose targeting larger-breasted women makes sense, to a point: they are the ones who usually know when bras aren’t working, more so than small- or average-sized women. But it would be good to cover a range…and more, good to cover an age range. As women age, fitting gets much more difficult.
But it is such a delicate thing to take to video! I’d love to do the bra-fitting-can-be-fun scenario though….